About Freshlife

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Freshlife is the region's number one resource for quality supplements, fresh foods and products for all your health and wellness needs. It all started in 1981, when Barb Jarmoska opened a 700-square-foot health food store in Williamsport, Pennsylvania and called it Freshlife. In 1985, the store moved to the former Thompson's Produce Stand on the Golden Strip in Loyalsock Township. That building was torn down a decade later to allow construction of the store at 2300 East Third Street, now one of PA's largest independently owned natural products supermarkets.

During the first 30 years, Barb focused on educating the Williamsport community about natural health through her Road 2 Health radio program, FreshMail newsletter, Options magazine, and seminars and presentations to many civic and educational organizations. In 2013, Barb passed the Freshlife baton of ownership to Erin Roush, who previously served as the director of wellness services for almost a decade.

Today, Freshlife offers you everything natural from a vast array of quality supplements, to bulk groceries, made-to-order organic smoothies and nutrition counseling. We’re here to educate and empower you to work towards your overall wellness. Our trained wellness staff has a vast knowledge of body systems and our own specific area of wellness expertise. Together, we’re a team that can bring you to your optimal level of health and wellness.

We encourage you to come to the store to browse our products and pick our brains. There are always new health trends in the marketplace, but how can you make those trends work best for you and your body? Whatever your health and wellness goals might be, we’re here to help create a unique solution for you. Freshlife is a way of life.

Meet Our Staff


Erin Roush


Jennifer Treese
Operations Manager


Sharon Smith
Financial & Administrative Assistant



Therese Bowen
Inventory & Merchandising Coordinator





Jill K. Wollet, M.Ed.
Customer Service Representative



Jim Labenberg, M.S., M.Ed., RYT-200
Supplement Buyer, Wellness Coach, IT/Marketing



Kim Watne, LMT
Supplement Buyer, Wellness Coach



Teresa Orr
Produce Manager, Local Foods Buyer



Yvonne Bayza
Bulk Foods Department



Anna Roush
Customer Service, Smoothie Bar




Jim Treese
Stockroom Manager 


Aaron Fleegle
Customer Service 


















Employment Opportunities

The Freshlife staff is an eclectic team of individuals who thrive in a fast-paced and fun work environment that feels like coming home to family. Freshlife is an Equal Opportunity Employee (EOE) employer and does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, political affiliation, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities. If your desire for employment fits our business model we’d love to hear from you!

Please call us at 888-305-1282 and let us know what value you can add to our team.