Rat Olympics

Posted May 2nd, 2008

"Blueberries are low in calories and fat and ranked high in disease fighting antioxidants." Mike Johanns, former U.S. Secretary of Agriculture

The Rat Olympics has never been broadcast on Wide World of Sports, but Dr. James Joseph could tell you all about this competition. After all – it takes place in his laboratory.

Dr. Joseph is the lead scientist at Tufts University’s Research Center on Aging – and creator of the Rat Olympics. In his work, Dr. Joseph observed that rats, like humans, begin to decline in middle age. Motor skills, memory function, muscle strength and coordination all begin a gradual downturn.

Dr. Joseph studied the impact of different diets and substances on this aging process and discovered the power of blueberries. He believes his findings with rats could have a similar impact on humans. When blueberries were added to the rats’ diet – the most significant improvement was in brain function.

“Active compounds in blueberries help neurons (brain cells) to communicate more effectively with one another”, Joseph states. “In addition, these compounds actually enable the brain to grow new neurons.”

When something this good for you actually tastes good – what an added bonus. Today from 11 AM – 2 PM, you can taste blueberries in their most potent form – liquid extract.

Stop by today and have a taste. Your taste buds and your brain cells will be delighted!

Barb Jarmoska, Freshlife founder

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